There's a specific moment growing businesses reach, usually somewhere between fifteen and fifty staff, where the informal way of training people stops working. Below that size, "just ask Dave" is a genuinely efficient training system — Dave knows everything, and there aren't many people who need to ask him. Above it, Dave becomes a bottleneck, a single point of failure, and eventually an unofficial gatekeeper for how the whole business actually operates.
A training academy — the term sounds grander than it needs to be — is simply the structure that replaces "ask Dave" with something repeatable. We've built these for manufacturing teams, service businesses and charities alike, and the underlying shape is remarkably consistent even though the subject matter never is.
Start by finding your "Daves"
Every business past a certain size has a handful of people who hold disproportionate, undocumented knowledge — not always the most senior people, often just the ones who've been there longest or who quietly became the default answer to a category of question. The first real step in building a training academy isn't designing courses; it's identifying these people and extracting what they know before it walks out the door with them.
Turn tacit knowledge into explicit material
This is the unglamorous, essential middle step almost everyone wants to skip. It means sitting with your most experienced people and turning what they do instinctively into something written down, demonstrated, or recorded — a short video, a checklist, a decision tree for the judgment calls that don't fit a simple procedure. The output doesn't need to be polished; it needs to exist and be accurate. Businesses that jump straight to buying a learning management system before doing this step end up with an expensive, empty shelf.
Structure around roles, not topics
A common mistake is organising training material by subject ("Health & Safety," "Customer Service") rather than by the actual sequence a person in a specific role needs to learn it. A new hire doesn't need the entire subject library on day one — they need the six things relevant to week one of their specific job, then the next six, in the order they'll actually use them. Structuring material as a role-based pathway, rather than a topic index, is what makes it usable rather than just comprehensive.
The goal isn't a bigger training library. It's a shorter path from "new" to "independently capable" for the next person who joins.
Build in a practice loop, not just content
Reading a checklist and being able to do the task are different things, and training academies that stop at content delivery consistently under-perform ones that build in supervised practice — attempting the task with someone experienced watching, getting specific feedback, then attempting it again. This is the same "guided contribution" phase we describe in our piece on 90-day onboarding design, and it's just as essential here: the middle step between knowing and doing is where real competence is built, and it's the step most commonly skipped.
Assign ownership, or watch it decay
Training material rots quickly if nobody owns keeping it current — a process changes, a system gets replaced, and the training material quietly becomes wrong while still looking authoritative. Every academy needs a named owner, even if it's a part-time responsibility layered onto an existing role, whose job includes a scheduled review of the material against how things actually work now.
You don't need a department to do this
The phrase "training academy" implies infrastructure many smaller businesses assume they can't afford — a dedicated L&D team, a bespoke platform, a training budget line. In practice, the structure above can be built with a shared drive, a spreadsheet tracking who's completed what, and a handful of hours from your most experienced people, spread over a few weeks rather than concentrated in one expensive push. The investment scales with your ambition, not with a fixed minimum cost of entry — which is exactly why this is one of our more common Improve-stage engagements for growing businesses that have outgrown "ask Dave" but aren't yet ready for enterprise-scale L&D.
Ready to turn tribal knowledge into a real training system?
Our Training Academy Build package does exactly this, structured around your actual roles and processes.